The Better Business Bureau is warning people to ask questions before buying products linked to breast cancer awareness groups. They suggest the following tips for consumers interested in learning how their pink ribbon product purchases will benefit charity.
- Inspect the product itself for information. Many companies clearly report how much of their sales go to charity and specifically where the money goes.
- Check the company’s website. If the information isn’t on the product itself, it often can be found via the website printed on the product packaging.
- If you still can’t find the information, call the company and ask for it. Firms that use charity tie-ins to market their products should be transparent to consumers.
- Contact the charity directly if you have doubts they are receiving proceeds.
- Check out the charity to decide whether you believe it is worthy of your support. One way to do this is by contacting the BBB to determine whether the charity meets the BBB’s Standards for Accountability. You may reach the BBB by going to www.bbb.org or by calling 314-645-3300.
Think Before You Pink™, a project of Breast Cancer Action, launched in 2002 in response to the growing concern about the number of pink ribbon products on the market. The campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions.
P.S. If you want to be sure that your dollars are going to stay in this community and directly help those living with breast cancer and all other cancers, consider donating to Cancer Services of Greater Baton Rouge. For more information call 225-927-2273 or visit our website.
